So, today we ditched the Digg This button in favor of the Tweetmeme Twitter retweet button - a move that I’ve been wanting to make for a while now.

Of course it’s not a “new” service by any means, but simply put - it just makes more sense.

We’re not sure how much exposure Digg was even generating and after more thought, we’re not sure it’s the type of exposure we want, or more importantly need.

Here’s my point.

We’ll never be able to sell our product like you can sell our product.

Marketing is not about us (the distributor) telling you (the consumer) how sweet we are with regular press releases, witty product descriptions or social media alter-egos. Instead, marketing today is about you (the consumer) telling your friends how sweet we (the distributor) are - if that’s how you feel.

And this is where the implementation of Tweetmeme makes sense for us and the Digg This button doesn’t. Nothing is as impactful to a business as a customer telling their story - positive or negative and Twitter has become a platform for stories to be told easily. We want to embrace that. We want site traffic to be the effect of the Continue Reading …